The Journey of Customer Retention

If you are an entrepreneur or a product manager in an early stage startup, you probably have experienced how challenging it is to achieve customer retention. You might have received lot of referrals from your network to help you increase the number of users, but most of them don’t convert.

There could be n number of reasons why customers won’t retain interest in your product, such as — the product doesn’t have all the required features, the performance is poorer than competing products, the UX is confusing, and so on. It is very natural to get tons of negative feedback…